For too long, sports marketing has given 99% of its attention to the 1% of mainstream sports. Simultaneously, athletes in niche sports have been largely ignored despite their passionate fanbases, and growing brands have not been able to break into the industry.
Well, that all changes. Today.
Founder Matt Hochberg launched HSM to amplify the voices of underserved athletes and budding brands. As of February 2023, we are proud to share that 89% of all partnerships we have facilitated have been on behalf of professional women athletes.
Corinne Quiggle x Athleta