Hochberg Sports Marketing is a full-service women’s soccer agency representing players on and off the pitch.
HSM launched in 2019 with a focus on providing women athletes with high-quality, dedicated representation. We are focused exclusively on women’s soccer, representing players across the NWSL, USL Super League, Northern Super League, Liga MX Femenil and leading European leagues including France’s Première Ligue and Norway’s Toppserien.
As a FIFA-licensed and NWSLPA-registered agency, HSM works with players throughout every stage of their careers. Our work includes contract negotiation, free agency, transfers, international placement and long-term career strategy, along with brand partnerships and opportunities away from the field.
Our approach to representation is intentionally hands-on. We keep our roster selective so we can know our players, understand what they want from their careers and be available when important decisions come up.
On the field, that means navigating contracts, free agency, transfers and opportunities across the U.S. and internationally. Off the field, HSM has generated more than seven figures directly for athletes through brand partnerships across sports, wellness, finance, food, lifestyle and other categories.
In 2025, HSM client Ali Riley led all NWSL players with 11 active endorsement deals according to SponsorUnited, one example of the work we have done to help players build meaningful commercial opportunities alongside their playing careers.
Matt Hochberg founded HSM in 2019 and leads the agency’s player representation and business development work. Before launching HSM, Matt built extensive experience across the soccer and broader sports industry, giving him a strong foundation in athlete representation, partnerships and the business of professional sports.
Matt’s work at HSM spans professional contracts, free agency, international placements, career strategy and commercial partnerships. He has been featured in outlets including Forbes and Marketing Brew and has contributed commentary on the business of women’s sports to Sports Business Journal.
HSM has grown alongside the women’s game, but the approach has stayed personal. Strong representation starts with honest communication, strong relationships and understanding what each player wants from her career.
How to Get an Agent as a Women's Soccer Player
A clear, no-nonsense guide for players navigating representation for the first time.
Why the Smartest Brands Are Building Around Women's Sports
Where the smart money is going, and how partners are winning by investing early.
What the Best Brand Partnerships in Women's Soccer Have in Common
The throughline behind the deals that move the needle for athletes and brands alike.
Interested in representation, working with an HSM athlete or connecting with the agency? Feel free to get in touch here.
Clients Justina Gaynor, Cat Barry, Alyssa Bourgeois, Sarah Griffith, and Taylor Fox
Copyright © 2026 Hashtag Business LLC dba Hochberg Sports Marketing - All Rights Reserved.