{"version":"https://jsonfeed.org/version/1","title":"Hochberg Sports Marketing","home_page_url":"https://hochbergsm.com","description":"Hochberg Sports Marketing","author":{"name":"Hochberg Sports Marketing"},"items":[{"id":"why-the-smartest-brands-are-building-around-womens-sports","html_content":"

There's a difference between a brand that advertises in women's sports and a brand that builds around it. The first treats it as a channel. The second treats it as a strategy. The outcomes look very different.

","url":"https://hochbergsm.com/f/why-the-smartest-brands-are-building-around-womens-sports","title":"Why the Smartest Brands Are Building Around Women's Sports","date_modified":"2026-04-18T18:58:32Z"},{"id":"what-the-best-brand-partnerships-in-womens-soccer-have-in-common","html_content":"

NWSL reportedly generated more than $140 million in sponsorship revenue between 2024 and 2025. Brands that have been sitting on the sidelines are paying attention in a way they historically have overlooked. And the conve...

","url":"https://hochbergsm.com/f/what-the-best-brand-partnerships-in-womens-soccer-have-in-common","title":"What the Best Brand Partnerships in Women's Soccer Have in Common","date_modified":"2026-04-13T15:07:29Z"},{"id":"63004-people-showed-up-to-watch-womens-soccer-now-what","html_content":"

March 28th. Empower Field at Mile High. Denver Summit FC's inaugural home opener against the Washington Spirit. 63,004 people.

","url":"https://hochbergsm.com/f/63004-people-showed-up-to-watch-womens-soccer-now-what","title":"63,004 People Showed Up to Watch Women's Soccer. Now What?","date_modified":"2026-04-10T15:24:05Z"},{"id":"ali-riley-leads-nwsl-in-endorsements","html_content":"

We are proud to share that in SponsorUnited’s latest report, HSM client Ali Riley has officially taken the top spot among all NWSL players for active brand endorsement deals - a remarkable achievement that speaks volumes...

","url":"https://hochbergsm.com/f/ali-riley-leads-nwsl-in-endorsements","title":"Ali Riley Leads NWSL In Endorsements","date_modified":"2025-08-13T16:05:02Z"},{"id":"forbes-angel-citys-ali-riley-shares-ivf-journey-alongside-mira","html_content":"

Below is a snippet of May 12th's Forbes article featuring HSM client Ali Riley and brand partner Mira. For the full article by Allison Smith, click here.

","url":"https://hochbergsm.com/f/forbes-angel-citys-ali-riley-shares-ivf-journey-alongside-mira","title":"Forbes: Angel City's Ali Riley Shares IVF Journey Alongside Mira","date_modified":"2025-05-30T14:23:29Z"},{"id":"key-partnerships-driving-nwsl%E2%80%99s-growth-ahead-of-the-2025-season","html_content":"

As the National Women's Soccer League (NWSL) prepares to kick off its 13th season on March 14th, the league is riding momentum from a strong offseason - flexing its continued growth by amassing key partners, both league-...

","url":"https://hochbergsm.com/f/key-partnerships-driving-nwsl%E2%80%99s-growth-ahead-of-the-2025-season","title":"Key Partnerships Driving NWSL’s Growth Ahead of the 2025 Season","date_modified":"2025-03-14T13:08:11Z"},{"id":"manuka-match-ali-riley-teams-up-with-wedderspoon","html_content":"

In 2023, growing wellness brand Wedderspoon set out to find an authentic partner to promote its manuka honey products in the United States. Made from the native New Zealand manuka tree (Leptospermum scoparium) and celebr...

","url":"https://hochbergsm.com/f/manuka-match-ali-riley-teams-up-with-wedderspoon","title":"Manuka Match: Ali Riley Teams Up with Wedderspoon","date_modified":"2025-03-03T14:36:23Z"},{"id":"pro-athletes-simone-charley-ryan-gareis-join-now-foods-team","html_content":"

Hochberg Sports Marketing is thrilled to announce that athletes Simone Charley and Ryan Gareis will be joining the NOW Foods team in 2025. This exciting partnership brings together two exceptional National Women's Soccer...

","url":"https://hochbergsm.com/f/pro-athletes-simone-charley-ryan-gareis-join-now-foods-team","title":"Pro Athletes Simone Charley & Ryan Gareis Join NOW Foods Team","date_modified":"2025-01-09T01:29:08Z"},{"id":"hsm-named-as-top-10-womens-soccer-agency-in-united-states","html_content":"

Hochberg Sports Marketing (HSM) is thrilled to be recognized as one of the top 10 women's soccer agencies in the United States by leading women's soccer media outlet The Rise of Women's Football.

","url":"https://hochbergsm.com/f/hsm-named-as-top-10-womens-soccer-agency-in-united-states","title":"HSM Named As Top 10 Women's Soccer Agency in United States","date_modified":"2024-12-20T16:06:52Z"},{"id":"the-business-of-womens-sports-what-to-expect-in-2024","html_content":"

Women’s sports are surging. Everywhere you look in the US - from the recently-brokered National Women’s Soccer League’s (NWSL) media rights which will net them $60m annually for the next four years (up from $1.5m in 2023...

","url":"https://hochbergsm.com/f/the-business-of-womens-sports-what-to-expect-in-2024","title":"The Business of Women's Sports: What to Expect in 2024","date_modified":"2023-12-28T01:12:13Z"},{"id":"morning-brew-agencies-pairing-brands-with-women-athletes","html_content":"

This article originally appeared in Morning Brew's \"Marketing Brew\" on June 29th, 2023, discussing the growth of HSM and other agencies focused on women's sports.

","url":"https://hochbergsm.com/f/morning-brew-agencies-pairing-brands-with-women-athletes","title":"Morning Brew: Agencies pairing brands with women athletes","date_modified":"2023-07-04T17:27:11Z"},{"id":"new-beauty-ali-riley-on-how-she%E2%80%99s-preparing-for-the-world-cup","html_content":"

This article originally appeared in New Beauty on March 22nd, 2023 featuring HSM athlete & soccer star Ali Riley, and HSM brand partner Tovala.

","url":"https://hochbergsm.com/f/new-beauty-ali-riley-on-how-she%E2%80%99s-preparing-for-the-world-cup","title":"New Beauty: Ali Riley on How She’s Preparing for the World Cup","date_modified":"2023-03-24T15:41:46Z"},{"id":"morning-brew-how-soccer-star-ali-riley-navigates-brand-deals","html_content":"

This article originally appeared in Morning Brew's \"Marketing Brew\" on March 6th, 2023 featuring HSM athlete & soccer star Ali Riley, and HSM brand partner Tovala.

","url":"https://hochbergsm.com/f/morning-brew-how-soccer-star-ali-riley-navigates-brand-deals","title":"Morning Brew: How soccer star Ali Riley navigates brand deals","date_modified":"2023-03-10T16:57:26Z"},{"id":"soccer-star-ali-riley-speaks-at-anheuser-busch-event","html_content":"

The below post was originally published by Lexie Ward on LinkedIn - Monday, January 30th, 2023. Lexie is Senior Director, Commercial Procurement at Anheuser-Busch.

","url":"https://hochbergsm.com/f/soccer-star-ali-riley-speaks-at-anheuser-busch-event","title":"Soccer Star Ali Riley Speaks At Anheuser-Busch Event","date_modified":"2023-02-19T14:52:37Z"},{"id":"carlson-labs-signs-partnership-deals-with-two-local-pro-athletes","html_content":"

This article originally appeared in Medium on September 6th, 2022.

","url":"https://hochbergsm.com/f/carlson-labs-signs-partnership-deals-with-two-local-pro-athletes","title":"Carlson Labs Signs Partnership Deals With Two Local Pro Athletes ","date_modified":"2022-09-06T17:41:37Z"},{"id":"five-reasons-why-brands-should-partner-with-female-athletes-today","html_content":"

Five reasons why brands should partner with female athletes today 👇

","url":"https://hochbergsm.com/f/five-reasons-why-brands-should-partner-with-female-athletes-today","title":"Five reasons why brands should partner with female athletes today","date_modified":"2022-06-26T17:53:54Z"},{"id":"athletes-as-influencers","html_content":"

Here are HSM's five reasons why athletes are the best form of influencer 👇

","url":"https://hochbergsm.com/f/athletes-as-influencers","title":"Athletes As Influencers","date_modified":"2022-03-31T14:17:11Z"},{"id":"hochberg-sports-marketing-%E2%80%93-investing-in-niche-sports","html_content":"

This article originally appeared in Sports Agent Blog on February 8, 2022.

","url":"https://hochbergsm.com/f/hochberg-sports-marketing-%E2%80%93-investing-in-niche-sports","title":"SAB: Hochberg Sports Marketing – Investing In Niche Sports","date_modified":"2022-02-09T13:39:21Z"},{"id":"penny-finance-hsm-form-women-driven-athlete-partnerships","html_content":"

This article originally appeared in Medium on November 1.

","url":"https://hochbergsm.com/f/penny-finance-hsm-form-women-driven-athlete-partnerships","title":"Penny Finance, HSM Form Women-Driven Athlete Partnerships","date_modified":"2021-11-16T23:51:08Z"},{"id":"forbes-the-mckibbin-brothers-4-man-beach-volleyball","html_content":"

This article was published in Forbes on October 21st, 2021 by Nick Diunte. To read the full story, click here.

","url":"https://hochbergsm.com/f/forbes-the-mckibbin-brothers-4-man-beach-volleyball","title":"Forbes: The McKibbin Brothers & 4-Man Beach Volleyball","date_modified":"2021-10-26T13:25:15Z"},{"id":"forbes-hsm-is-creating-branding-opps-for-lesser-known-athletes","html_content":"

This article was published in Forbes on September 29th, 2021 by Nick Diunte. To read the full story, click here.

","url":"https://hochbergsm.com/f/forbes-hsm-is-creating-branding-opps-for-lesser-known-athletes","title":"Forbes: HSM Is Creating Branding Opps For Lesser-Known Athletes","date_modified":"2021-10-01T00:15:31Z"},{"id":"geologie-signs-mckibbin-brothers-to-dynamic-sports-marketing-part","html_content":"

This article originally appeared in Medium on July 9.

","url":"https://hochbergsm.com/f/geologie-signs-mckibbin-brothers-to-dynamic-sports-marketing-part","title":"Geologie Signs McKibbin Brothers To Dynamic Marketing Partnership","date_modified":"2021-07-12T15:50:21Z"},{"id":"planetarie-hsm-secure-long-term-athlete-partnership","html_content":"

This article originally appeared in Medium on June 22.

","url":"https://hochbergsm.com/f/planetarie-hsm-secure-long-term-athlete-partnership","title":"Planetarie & HSM Secure Long-Term Athlete Partnership","date_modified":"2021-07-01T01:44:28Z"},{"id":"where-messi-and-barcelona-stand","html_content":"

Lionel Messi has been the face of FC Barcelona for more than a decade. Throughout his 14 years with the Spanish club, Messi has won the Ballon d’Or award (widely considered the world’s most prestigious award in soccer) s...

","url":"https://hochbergsm.com/f/where-messi-and-barcelona-stand","title":"Where Messi And Barcelona Stand","date_modified":"2020-09-14T12:56:52Z"},{"id":"eb-no-19-kobe-shaq-phil-and-the-lakers-dynasty","html_content":"

Welcome Back To Elbow Bump.

","url":"https://hochbergsm.com/f/eb-no-19-kobe-shaq-phil-and-the-lakers-dynasty","title":"EB No. 19: Kobe, Shaq, Phil, And The Lakers Dynasty","date_modified":"2020-09-07T00:52:50Z"},{"id":"eb-no-18-college-sports-tumble-toward-the-fall","html_content":"

Welcome To The Elbow Bump.

","url":"https://hochbergsm.com/f/eb-no-18-college-sports-tumble-toward-the-fall","title":"EB No. 18: College Sports Tumble Toward The Fall","date_modified":"2020-08-17T01:07:21Z"},{"id":"amid-growth-mls-sees-influx-of-cash-from-american-athletes","html_content":"

Major League Soccer is far behind other top soccer leagues in the world. Take the Premier League, for example. The top-flight English soccer league generates more than $6 billion in revenue on an annual basis, whereas ML...

","url":"https://hochbergsm.com/f/amid-growth-mls-sees-influx-of-cash-from-american-athletes","title":"Amid Growth, MLS Sees Influx Of Cash From American Athletes","date_modified":"2020-08-11T13:43:11Z"},{"id":"eb-no-17-nhls-all-canada-bubble-finds-success","html_content":"

This newsletter was originally published on August 9, 2020.

","url":"https://hochbergsm.com/f/eb-no-17-nhls-all-canada-bubble-finds-success","title":"EB No. 17: NHL's All-Canada Bubble Finds Success","date_modified":"2020-08-10T19:22:27Z"},{"id":"as-questions-surround-nfl-return-dozens-of-players-opt-out","html_content":"

When NFL training camp opened on July 28, there was an extremely different feel than in previous years. For starters, the training camp schedule is significantly different this year due to the coronavirus pandemic. A por...

","url":"https://hochbergsm.com/f/as-questions-surround-nfl-return-dozens-of-players-opt-out","title":"As Questions Surround NFL Return, Dozens Of Players Opt-Out","date_modified":"2020-08-06T14:17:50Z"},{"id":"eb-no-16-wnba-leads-the-way","html_content":"

Welcome (Back) To The Elbow Bump. We Missed You.

","url":"https://hochbergsm.com/f/eb-no-16-wnba-leads-the-way","title":"EB No. 16: WNBA Leads The Way","date_modified":"2020-08-03T01:10:42Z"},{"id":"dallas-cowboys-jaylon-smith-invests-600k-in-minority-businesses","html_content":"

Earlier this month, Dallas Cowboys linebacker Jaylon Smith donated more than $600,000 to minority entrepreneurs in his Inaugural MEI Texas Showcase. The Minority Entrepreneurship Institute (MEI) is a shark-tank style com...

","url":"https://hochbergsm.com/f/dallas-cowboys-jaylon-smith-invests-600k-in-minority-businesses","title":"Dallas Cowboys' Jaylon Smith Invests $600K in Minority Businesses","date_modified":"2020-07-31T14:14:16Z"},{"id":"breaking-down-dak-prescotts-future-with-or-without-the-cowboys","html_content":"

On June 22, Cowboys quarterback Dak Prescott signed an exclusive franchise tag with Dallas worth $31.4 million. Originally, both sides appeared to believe that a long-term extension would get done by July 15 - the deadl...

","url":"https://hochbergsm.com/f/breaking-down-dak-prescotts-future-with-or-without-the-cowboys","title":"Breaking Down Dak Prescott's Future With (Or Without) The Cowboys","date_modified":"2020-07-29T13:25:26Z"},{"id":"nbas-bubble-off-to-strong-start-due-to-adam-silvers-leadership","html_content":"

On March 11, the NBA became the first United States professional sports league to suspend their season following Rudy Gobert of the Utah Jazz testing positive for COVID-19 before his team’s game against the Oklahoma Cit...

","url":"https://hochbergsm.com/f/nbas-bubble-off-to-strong-start-due-to-adam-silvers-leadership","title":"NBA's Bubble Off To Strong Start Due To Adam Silver's Leadership","date_modified":"2020-07-27T18:29:06Z"},{"id":"eb-no-15-content-is-king","html_content":"

Welcome to the Elbow Bump & Happy National Pecan Pie Day (Yes, That Is A Real Thing).

","url":"https://hochbergsm.com/f/eb-no-15-content-is-king","title":"EB No. 15: Content is King","date_modified":"2020-07-13T01:23:48Z"},{"id":"eb-no-14-the-summer-of-womens-sports","html_content":"

Welcome to the Elbow Bump.

","url":"https://hochbergsm.com/f/eb-no-14-the-summer-of-womens-sports","title":"EB No. 14: The Summer of Women's Sports ","date_modified":"2020-07-06T01:58:31Z"},{"id":"eb-no-13-the-espn-of-womens-sports","html_content":"

This newsletter was originally published on June 28, 2020.

","url":"https://hochbergsm.com/f/eb-no-13-the-espn-of-womens-sports","title":"EB No. 13: The ESPN of Women's Sports?","date_modified":"2020-06-29T13:02:13Z"},{"id":"eb-no-12-bump-break","html_content":"

This newsletter was originally published on June 21, 2020.

","url":"https://hochbergsm.com/f/eb-no-12-bump-break","title":"EB No. 12: Bump Break","date_modified":"2020-06-24T12:58:06Z"},{"id":"eb-no-11","html_content":"

This newsletter was originally published on June 14, 2020.

","url":"https://hochbergsm.com/f/eb-no-11","title":"EB No. 11: LeBron 2024?","date_modified":"2020-06-15T13:22:56Z"},{"id":"eb-no-10-athletes-advocate-for-change","html_content":"

This newsletter was originally published on June 7, 2020.

","url":"https://hochbergsm.com/f/eb-no-10-athletes-advocate-for-change","title":"EB No. 10: Athletes Advocate For Change","date_modified":"2020-06-08T14:07:16Z"},{"id":"eb-no-9-mannings-flex-marketing-muscles","html_content":"

This newsletter was originally published on May 31, 2020.

","url":"https://hochbergsm.com/f/eb-no-9-mannings-flex-marketing-muscles","title":"EB No. 9: Mannings Flex Marketing Muscles","date_modified":"2020-06-02T17:01:21Z"},{"id":"eb-no-8-pro-athletes-go-virtual","html_content":"

This newsletter was originally published on May 24, 2020.

","url":"https://hochbergsm.com/f/eb-no-8-pro-athletes-go-virtual","title":"EB No. 8: Pro Athletes Go Virtual ","date_modified":"2020-05-25T17:48:03Z"},{"id":"tips-to-run-and-track-an-effective-influencer-marketing-campaign","html_content":"

One of the primary issues brands face regarding influencer marketing is the ability to properly track the ROI of their partnerships. The influencers may have been communicative and their content may have been top-notch, ...

","url":"https://hochbergsm.com/f/tips-to-run-and-track-an-effective-influencer-marketing-campaign","title":"Tips to run and track an effective influencer marketing campaign","date_modified":"2020-05-19T17:32:22Z"},{"id":"the-coronavirus-halts-nwsl-momentum","html_content":"

This newsletter was originally published on May 17, 2020.

","url":"https://hochbergsm.com/f/the-coronavirus-halts-nwsl-momentum","title":"EB No. 7: The Coronavirus Halts NWSL Momentum","date_modified":"2020-05-18T14:30:03Z"},{"id":"ncaa-plan-falls-short","html_content":"

This newsletter was originally published on May 10, 2020.

","url":"https://hochbergsm.com/f/ncaa-plan-falls-short","title":"EB No. 6: NCAA Plan Falls Short","date_modified":"2020-05-11T13:01:21Z"},{"id":"the-ncaa-enters-the-21st-century","html_content":"

This newsletter was originally published on May 3, 2020.

","url":"https://hochbergsm.com/f/the-ncaa-enters-the-21st-century","title":"EB No. 5: The NCAA Enters the 21st Century","date_modified":"2020-05-04T14:39:34Z"},{"id":"the-nfl-gets-tiktokd","html_content":"

This newsletter was originally published on April 26, 2020.

","url":"https://hochbergsm.com/f/the-nfl-gets-tiktokd","title":"EB No. 4: The NFL Gets TikTok'd","date_modified":"2020-04-29T15:23:46Z"},{"id":"the-goat-arrives-early","html_content":"

This newsletter was originally published on April 19, 2020.

","url":"https://hochbergsm.com/f/the-goat-arrives-early","title":"EB No. 3: The GOAT Arrives Early","date_modified":"2020-04-19T23:28:36Z"},{"id":"be-like-meyers","html_content":"

This newsletter was originally published on April 12, 2020.

","url":"https://hochbergsm.com/f/be-like-meyers","title":"EB No. 2: Be Like Meyers","date_modified":"2020-04-13T16:06:42Z"},{"id":"welcome-to-the-elbow-bump","html_content":"

This newsletter was originally published on April 5, 2020.

","url":"https://hochbergsm.com/f/welcome-to-the-elbow-bump","title":"EB No. 1: Welcome to the Elbow Bump","date_modified":"2020-04-13T16:00:12Z"},{"id":"how-brands-leveraged-twitter-to-create-super-bowl-chatter","html_content":"

One of America’s largest events took place on February 2, with 102 million people tuned in. Some of the most creative - and expensive - ads of the year take place during the Super Bowl, as Fox Sports charged as much as $...

","url":"https://hochbergsm.com/f/how-brands-leveraged-twitter-to-create-super-bowl-chatter","title":"How brands leveraged Twitter to create Super Bowl chatter","date_modified":"2020-02-03T17:03:57Z"}]}